In addition to the pixel and ratio limits given there, their compression will also kick in if your image file size is too large. If you share a photo at a higher resolution, we size it down to a width of 1080 pixels.'Ĭheck out the Instagram Help Center for more information. If you share a photo at a lower resolution, we enlarge it to a width of 320 pixels. If the aspect ratio of your photo isn't supported, it will be cropped to fit a supported ratio. If you do upload an image that doesn't meet their guidelines, Instagram will resize and compress that image, as stated here: 'When you share a photo with a width between 3 pixels, we keep that photo at its original resolution as long as the aspect ratio is between 1.91:1 and 4:5 (a height between 5 pixels with a width of 1080 pixels). Because of this, you should ideally upload a 320x320 pixel image (the size of your Instagram profile picture) so that it will be clear even in the desktop app and as future-proof as possible for Instagram updates.īe careful about uploading an image that is too large, either in file size or resolution, or that has an aspect ratio that Instagram doesn't support. In the Instagram web app, your profile photo will be:įinally, the actual file Instagram stores is 320 x 320 pixels and 1:1. In the Instagram app on your phone, your profile photo will be: Be mindful of your Instagram profile picture size To make a logo look great for Instagram, crop it in advance to an aspect ratio of 1:1 and leave some padding (30% of the image width is often a good place to start) around the logo so it doesn't get cut off. This means that even if you have a wide logo, you want to make sure you leave some margin on the sides horizontally.

Your logo will be cropped to fit in the circular Instagram profile photo cutout If you're still in the initial stages of your branding, you can use our Instagram logo maker to design a logo and get it for free. We’ll cover everything you need to make your business logo look great on Instagram, including your Instagram profile picture size.

Should you leave some white space around your logo?.

What size should your logo be to upload to Instagram as your profile picture?.

It’s important to get this right as it helps your customers, new or returning, recognize your brand and gives them their first impression of your business.Īs a business, the best option for your Instagram profile picture would be your business logo, but: Not just that, but a third of the most viewed IG stories are from businesses.Ī key element of your Instagram presence is your Instagram profile picture (the one that'll constantly be in your Instagram stories, reels, and everything else you do on the platform).

500 million Instagram accounts use Instagram Stories every day (Instagram, 2018).

With Instagram becoming increasingly popular, an estimated 71% of US businesses claim that they use Instagram for business.

71% of the 1 billion monthly active users on the Instagram app are under the age of 35.

Instagram is estimated to have 1.074 billion users worldwide in 2021.

One of the social platforms that you must consider for your brand is Instagram. The next step is to get all your social accounts decked out with your new branding. However, it’s a good idea to keep in mind how they’ll look once they’re cropped square in the Instagram profile grid.You’ve got your brand set up and ready to go. Vertical posts take up more real estate as someone scrolls through their home feed, so they’re more optimized than horizontal posts. Anything longer (like 4:6 or 4:7), and Instagram will crop your content.

Generally speaking, your vertical photos should have an aspect ratio of 4:5. That way, when Instagram compresses the file, the version will still be high quality. We recommend making your square photos 1080px by 1080px in size. Square Posts (1:1)Īlthough Instagram supports horizontal and vertical photos, square posts continue to be a popular choice on Instagram – especially as the Instagram profile grid crops content to a 1:1 ratio. That way, when Instagram compresses the file, the quality should remain pretty high. A post shared by Later: Visual Social Marketing any case, we recommend you make the height of your horizontal photo at least 1080px.

Resize photo for instagram